Search Engine Optimization is a manner of making your website visible on google for a single key term. This is the simplest definition of search engine optimization.
However, the topic is not really simple, and if you are a newbie and want to learn SEO to rank your website on the first page of Google, you have bundles of things to understand.
If you are just searching for SEO tutorials, you will get lots of videos and web content, just like the ones you are reading. SEO tutorials are basically made for clearing the concept of beginners as well as professionals about some terms, ways, and tactics.
Points to learn in SEO Tutorials:
Before starting your learning about SEO in detail, you should understand the basics like:
- What is SEO?
- Various types of SEO – Black hat and White Hat SEO
- How does a search engine work?
- File naming systems with extensions
- Algorithms of google
Let’s talk briefly about the two primary types of SEO before moving forward:
1) White HAT SEO:
Process of optimizing a website or a webpage according to the rules and regulations of Google. That means it is the one which will help you to find your content from the crowd.
2) Black HAT SEO:
Black hat SEO is the opposite of a white hat, and if someone does this, he or she will be considered as spam by Google and may be blocked.
If you already learned about the above-said points, you should forward towards learning, various other points such as:
➔ Research and Analysis:
Well, research and analysis are the processes of understanding the keyword which has a significant role in indexing your website on a particular key term. It involves the following points:
- SEO keywords research
- Competitor analysis
- Keyword research tools
- Selection of the best keywords
➔ Technical SEO or On-Site SEO:
Technical SEO or On-site SEO makes our website technically ready. It includes:
- Various rules and regulation for a website
- Website architecture
- Page speed
- Accessibility for other devices
➔ ON-Page SEO:
On-page SEO makes your content eligible to rank on google search engine. It comprises of various elements like:
- SEO page title
- SEO meta keywords
- SEO meta description
- Heading Tags
- Meta Tags
- Optimized domain
- Optimized images with alt tags
- Outbound links
- Inbound links
➔ Off-Page SEO:
Now, after learning the above things, comes the most complex part of your optimization process, which is off-page SEO.
Off-page SEO can be defined as the steps you take outside your website to show Google that your website should rank on google. The following points earn the most contribution to off-page SEO:
- SEO page rank
- SEO link popularity
- Social bookmarks
- Blog submission
- Article Submission
- Reciprocal linking
- Forum Posting
- Search Engine Submission
- RSS feed submission
- Press Release Submission
SEO tutorial will benefit you only if you keep learning along with applying on your website. You can find more guides regarding SEO at https://www.jasonshaffer.net/ For ranking your website on Google’s first page go through the above points and generating an excellent passive income from it.